TNA worked with the Mulia Bali to promote the luxury resort to the Australian marketplace. One of the key activities we developed was The Mulia Bali "Instameet."
10 premium tastemakers and digital influencers attended the Instameet to experience The Mulia. The unique hashtag, #muliainstameet was created for guests to share their experiences.
The Instameet created buzz and excitement around the Mulia all over the world, generating over 10 million impressions on social media within 4 days. Key bloggers and media whom attended included the likes of, Harper’s BAZAAR, Sporteluxe, Harper & Harley, Chronicles of Her, Chloe Morello, Melissa Hoyer and Real Living magazine.