VOSS is the world's most premium water; offered at the finest hotels and restaurants in 50 countries worldwide.
TNA were tasked with raising the profile of the brand in Australia, with the aim of increasing their local retail and on-premise sales. The other key objective was to achieve 6,000 Instagram followers over a 6 month period. This was reached in 6 weeks.
To achieve their objectives, our strategic focus was to increase exposure for the VOSS brand, position VOSS as a premium lifestyle product and get VOSS in front of, and in the hands of, the right people.