That a visual is the new media release, capturing your event correctly has never been more important. Here are 5 tips to ensure you get it right first time.
- Don’t assume your photographer knows what you want. Always provide a written brief.
- If you want your event on social such as Instagram and Tik Tok ensure enough photos are oriented vertically.
- If your event imagery is for newsletters, blogs or websites be sure to have enough imagery oriented horizontally.
- Hire more than one photographer for events over 100 people
- Remember to capture the details that showcase the creative elements of the event – the catering, entertainment, atmosphere and the fashionable details. This works especially well on social.
- Hire your photographer carefully, look at their Instagram and previous work. Don’t always hire the cheapest, hire the best for the style of event.